Enterprise-Ready UX for Industrial Intelligence

Aucto ARS is a SaaS platform for industrial equipment valuation, resale, and lifecycle distribution tracking. As the sole product designer, I built a user-centric system from the ground up—supporting multi-channel asset offboarding, complex approval flows, and customizable user permissions—all while surfacing carbon footprint data to support sustainable operations.

By leveraging years of enterprise research and designing in iterative stages, I ensured we launched with depth, flexibility, and long-term scalability in mind.

From Blank Canvas to Enterprise Launch

From kickoff to launch, I owned the end-to-end product design, blueprints, flows, pixels, and all. I partnered with devs, product leads, and execs to bring structure to a seriously complex system, translating tangled requirements into a user experience that just made sense.

I wrote the specs, ran the reviews, and kept the feedback loop tight, all the while keeping the user at the center of the thought process, balancing enterprise logic with human clarity to ship a platform that worked hard and looked good doing it.